Status Tags

When editing a status, Status Tags can be used to insert dynamic data.

Status Tags will be replaced by the specific value from the Post, Author, Meta Data etc when the status is sent to Buffer.

Adding Status Tags

There are two methods to adding a status tag to a status.

Insert Tags Dropdown

The Insert Tags dropdown option is displayed above the text and first comment fields:

Autocomplete Suggestions

When typing in the status message text field, an autocomplete dropdown list of matching Tags will be displayed when you begin typing with a left curly brace.

Continue to type until you see the tag you want to insert, and either:

• Click the tag,
• Use the arrow keys on the keyboard to navigate up and down the autocomplete list, highlighting the required tag and pressing the Enter key

For example, to add the Post Title tag:

• Start typing {ti,
• Click the resulting tag in the list:
  

  

To hide or cancel autocompletion, either press the escape key, or click outside of the list of suggested tags.

Available Tags

The following tags are supported in a status message:

Post

Name	Tag	Description
Site Name	{sitename}	Displays your WordPress’ site name
Post Title	{title}	Displays the Post / Page / Custom Post Type Title
Post Excerpt (Full)	{excerpt}	Displays the full Post / Page / Custom Post Type Excerpt.
Post Excerpt (Character Limited)	{excerpt:characters(?)}	Displays the Post / Page / Custom Post Type Excerpt, limited to the given number of characters. When using the Insert Tag dropdown, you’ll be asked for the number of characters to limit the Excerpt to, which replaces the question mark symbol in the Tag. When manually typing in the template tag into the status message text field, you’ll need to replace the question mark symbol with the number of characters that you want to limit the Excerpt to.
Post Excerpt (Word Limited)	{excerpt:words(?)}	Displays the Post / Page / Custom Post Type Excerpt, limited to the given number of words. When using the Insert Tag dropdown, you’ll be asked for the number of words to limit the Excerpt to, which replaces the question mark symbol in the Tag. When manually typing in the template tag into the status message text field, you’ll need to replace the question mark symbol with the number of words that you want to limit the Excerpt to.
Post Excerpt (Sentence Limited)	{excerpt:sentences(?)}	Displays the Post / Page / Custom Post Type Excerpt, limited to the given number of sentences. When using the Insert Tag dropdown, you’ll be asked for the number of sentences to limit the Excerpt to, which replaces the question mark symbol in the Tag. When manually typing in the template tag into the status message text field, you’ll need to replace the question mark symbol with the number of sentences that you want to limit the Excerpt to.
Post Content (Full)	{content}	Displays the full Post / Page / Custom Post Type Content.
Post Content (Up to More Tag)	{content_more_tag}	Displays the Post / Page / Custom Post Type Content, up to the <!–more–> tag.  If no tag exists, this tag behaves as the Post Content (Full) tag.
Post Content (Character Limited)	{content:characters(?)}	Displays the Post / Page / Custom Post Type Content, limited to the given number of characters. When using the Insert Tag dropdown, you’ll be asked for the number of characters to limit the Content to, which replaces the question mark symbol in the Tag. When manually typing in the template tag into the status message text field, you’ll need to replace the question mark symbol with the number of characters that you want to limit the Content to.
Post Content (Word Limited)	{content:words(?)}	Displays the Post / Page / Custom Post Type Content, limited to the given number of words. When using the Insert Tag dropdown, you’ll be asked for the number of words to limit the Content to, which replaces the question mark symbol in the Tag. When manually typing in the template tag into the status message text field, you’ll need to replace the question mark symbol with the number of words that you want to limit the Content to.
Post Content (Sentence Limited)	{content:sentences(?)}	Displays the Post / Page / Custom Post Type Content, limited to the given number of sentences. When using the Insert Tag dropdown, you’ll be asked for the number of sentences to limit the Content to, which replaces the question mark symbol in the Tag. When manually typing in the template tag into the status message text field, you’ll need to replace the question mark symbol with the number of sentences that you want to limit the Content to.
Post Date	{date}	Displays the Post / Page / Custom Post Type Publish Date
Post URL	{url}	Displays the Post / Page / Custom Post Type URL
Post URL, Shortened	{url_short}	Displays the Post / Page / Custom Post Type shortened URL i.e. http://yoursite.com/?p=1
Post Meta Field	{custom_field_NAME}	Displays the Post / Page / Custom Post Type Custom Field Name’s value.  Replace NAME with the name of your Custom Field. For example, a Custom Field called test would use the template tag {custom_field_test}

Author

Name	Tag	Description
Author Login	{author_user_login}	Displays the Post / Page / Custom Post Type’s Author’s Username
Author Nice Name	{author_user_nicename}	Displays the Post / Page / Custom Post Type’s Author’s Nice Name
Author Email	{author_user_email}	Displays the Post / Page / Custom Post Type’s Author’s Email Address
Author URL	{author_user_url}	Displays the Post / Page / Custom Post Type’s Author’s URL
Author Display Name	{author_display_name}	Displays the Post / Page / Custom Post Type’s Author’s Display Name
Author Meta Field	{author_field_NAME}	Displays the Post / Page / Custom Post Type Author Custom Field Name’s value.  Replace NAME with the name of your Custom Field.  For example, a Custom Field called ‘test’ would use the template tag {author_field_test}

Taxonomy

Name	Tag	Description
Taxonomy: Category Hashtag	{taxonomy_category}	Displays a list of Categories assigned to the Post / Page / Custom Post Type.  Each Category is preceded with a hashtag, and each Category is separated by a space. Categories with multiple words will have their spaces removed. For example, a Post with the Categories Example A, Example B and Example C would output as #examplea #exampleb #examplec
Taxonomy: Category Hashtag, Retaining Case	{taxonomy_category_hashtag_retain_case}	Displays a list of Categories assigned to the Post / Page / Custom Post Type.  Each Category is preceded with a hashtag, and each Category is separated by a space. Categories with multiple words will have their spaces removed. For example, a Post with the Categories Example A, Example B and Example C would output as #ExampleA #ExampleB #ExampleC
Taxonomy: Category Hashtag, Underscores	{taxonomy_category_hashtag_underscore}	Displays a list of Categories assigned to the Post / Page / Custom Post Type.  Each Category is preceded with a hashtag, and each Category is separated by a space.  Categories with multiple words will have their spaces replaced by underscores. For example, a Post with the Categories Example A, Example B and Example C would output as #example_a #example_b #example_c
Taxonomy: Category Name	{taxonomy_category_name}	Displays a list of Categories assigned to the Post / Page / Custom Post Type.  Each Category is separated by a space.  For example, a Post with the Categories one, two and three would output as one two three
Taxonomy: Category Hashtag with Limit	{taxonomy_category:2}	Displays up to the given number of Categories assigned to the Post / Page / Custom Post Type.  Each Category is preceded with a hashtag, and each Category is separated by a space and converted to lowercase.  For example, a Post with the Categories One, Two and Three would output as #one #two
Taxonomy: Category Hashtag with Limit, Retaining Case	{taxonomy_category_hashtag_retain_case:2}	Displays up to the given number of Categories assigned to the Post / Page / Custom Post Type.  Each Category is preceded with a hashtag, and each Category is separated by a space.  For example, a Post with the Categories One, Two and Three would output as #One #Two
Taxonomy: Category Name with Limit	{taxonomy_category_name:2}	Displays a list of Categories assigned to the Post / Page / Custom Post Type.  Each Category is separated by a space.  For example, a Post with the Categories one, two and three would output as one two
Taxonomy: Tag Hashtag	{taxonomy_post_tag}	Displays a list of Tags assigned to the Post / Page / Custom Post Type.  Each Tag is preceded with a hashtag, and each Tag is separated by a space. Tags with multiple words will have their spaces removed. For example, a Post with the Tags Example A, Example B and Example C would output as #examplea #exampleb #examplec
Taxonomy: Tag Hashtag, Retaining Case	{taxonomy_post_tag_hashtag_retain_case}	Displays a list of Tags assigned to the Post / Page / Custom Post Type.  Each Tag is preceded with a hashtag, and each Tag is separated by a space. Tags with multiple words will have their spaces removed. For example, a Post with the Tags Example A, Example B and Example C would output as #ExampleA #ExampleB #ExampleC
Taxonomy: Tag Hashtag, Underscores	{taxonomy_post_tag_hashtag_underscore}	Displays a list of Tags assigned to the Post / Page / Custom Post Type.  Each Tag is preceded with a hashtag, and each Tag is separated by a space.  Tags with multiple words will have their spaces replaced by underscores. For example, a Post with the Tags Example A, Example B and Example C would output as #example_a #example_b #example_c
Taxonomy: Tag Name	{taxonomy_post_tag_name}	Displays a list of Tags assigned to the Post / Page / Custom Post Type.  EachTag is separated by a space.  For example, a Post with the Tags one, two and three would output as one two three
Taxonomy: Tag Hashtag with Limit	{taxonomy_post_tag:2}	Displays up to the given number of Tags assigned to the Post / Page / Custom Post Type.  EachTag is preceded with a hashtag, and each Tag is separated by a space.  For example, a Post with the Tags one, two and three would output as #one #two
Taxonomy: Category Hashtag with Limit, Retaining Case	{taxonomy_post_tag_hashtag_retain_case:2}	Displays up to the given number of Tags assigned to the Post / Page / Custom Post Type.  Each Tag is preceded with a hashtag, and each Tag is separated by a space.  For example, a Post with the Tags One, Two and Three would output as #One #Two
Taxonomy: Tag Name with Limit	{taxonomy_post_tag_name:2}	Displays a list of Tags assigned to the Post / Page / Custom Post Type.  Each Tag is separated by a space.  For example, a Post with the Tags one, two and three would output as one two

When using any taxonomy based template tag, such as {taxonomy_category}, you can optionally specify the maximum number of Terms that should be output on the status message.  This is useful if, for example, your Post has several Terms, and outputting all of them would result in a status message that is too long for a given social network.

To specify the maximum number of Terms, use the following format:

{taxonomy_category:n}

n is an integer number of the maximum number of Terms to output.  For example, if we wanted to output up to 2 Categories, we would use {taxonomy_category:2}

WooCommerce

When defining status(es) for Products in WooCommerce, the following additional tags are available:

Name	Tag	Description
Product Price	{woocommerce_price}	Displays the Product’s Price
Product Regular Price	{woocommerce_regular_price}	Displays the Product’s Regular Price
Product Sale Price	{woocommerce_sale_price}	Displays the Product’s Sale Price
Product Sale Price Date From	{woocommerce_sale_date_from}	Displays the Product’s Sale Price From Date
Product Sale Price Date To	{woocommerce_sale_date_to}	Displays the Product’s Sale Price To Date
Product SKU	{woocommerce_sku}	Displays the Product’s SKU
Product Quantity	{woocommerce_quantity}	Displays the Product’s Quantity
Product Weight	{woocommerce_weight}	Displays the Product’s Weight
Product Dimensions	{woocommerce_dimensions}	Displays the Product’s Dimensions
Product Average Rating	{woocommerce_rating}	Displays the Product’s Average Rating
Product Review Count	{woocommerce_reviews}	Displays the Product’s Review Count

URL: Google Analytics UTM Parameters

To add UTM parameters to links, insert them immediately after the {url} tag. For example:

{url}?utm_source=source&utm_medium=medium&utm_campaign=campaign

Transformations

Transformations will change the output of most tags, and can be useful to format data for your social media posts in a specific way.

Applying Transformations

The output of most tags can be transformed by using one or more Tag Transformations.  Using the following data as an example, the table below defines the output each transformation will produce:

• {title} = Birmingham, West Midlands
• {date} = 2021-01-01

Transformation	Syntax and Notes	Output
Uppercase	{title:uppercase_all}	BIRMINGHAM, WEST MIDLANDS
Lowercase	{title:lowercase_all}	birmingham, west midlands
Capitalise first letter	{title:uppercase_first_character}	Birmingham, west midlands
Capitalise first letter of each word	{title:uppercase_first_character_words}	Birmingham, West Midlands
First word	{title:first_word}	Birmingham
Last word	{title:last_word}	Midlands
Convert to Permalink style slug	{title:url}	birmingham-west-midlands
Convert to Permalink style slug, underscores	{title:url_underscore}	birmingham_west_midlands
Encode to RFC 3986	{title:url_encode}	Birmingham,%20West%20Midlands
Date and/or Time	{date:date(dS F Y)} Date/time format is specified in brackets, following PHP DateTime Formats.	01st January 2021

Applying Multiple Transformations

Multiple transformations can also be applied in the order they are written, from left to right.

Using the same example data as above:

Transformation	Syntax	Output
Uppercase and Convert to Permalink style slug	{title:uppercase_all:url}	birmingham-west-midlands
Convert to Permalink style slug and Uppercase	{title:url:uppercase_all}	BIRMINGHAM-WEST-MIDLANDS

Limiting Output

Limits will help restrict the amount of content that is output for most tags, and can be useful to format data for your social media posts, to ensure they don’t exceed a particular network’s character limit.

Character Limits

When adding Template Tags to status(es), a maximum character limit can be set by using the characters transformation:

Name	Tag	Description
Post Title	{title:characters(50)}	Displays the Post / Page / Custom Post Type Title, limited to a maximum of 50 characters.
Post Excerpt	{excerpt:characters(50)}	Displays the Post / Page / Custom Post Type Excerpt, limited to a maximum of 50 characters.
Post Content	{content:characters(150)}	Displays the Post / Page / Custom Post Type Content, limited to a maximum of 150 characters.

Character Limits can be used on any Template Tags except:

• Post Date
• Post URL
• Post ID
• Author Email
• Author URL
• Taxonomies

Word Limits

When adding Template Tags to status(es), a maximum word limit can be set by using the words transformation:

Name	Tag	Description
Post Title	{title:words(50)}	Displays the Post / Page / Custom Post Type Title, limited to a maximum of 50 words.
Post Excerpt	{excerpt:words(50)}	Displays the Post / Page / Custom Post Type Excerpt, limited to a maximum of 50 words.
Post Content	{content:words(150)}	Displays the Post / Page / Custom Post Type Content, limited to a maximum of 150 words.

Word Limits can be used on any Template Tags except:

• Post Date
• Post URL
• Post ID
• Author Email
• Author URL
• Taxonomies

Sentence Limits

When adding Template Tags to status(es), a maximum word limit can be set by using the sentences transformation:

Name	Tag	Description
Post Title	{title:sentences(1)}	Displays the Post / Page / Custom Post Type Title, limited to a maximum of 1 sentence.
Post Excerpt	{excerpt:sentences(2)}	Displays the Post / Page / Custom Post Type Excerpt, limited to a maximum of 2 sentences.
Post Content	{content:sentences(3)}	Displays the Post / Page / Custom Post Type Content, limited to a maximum of 3 sentences.

Sentence Limits can be used on any Template Tags except:

• Post Date
• Post URL
• Post ID
• Author Email
• Author URL
• Taxonomies

Event Plugins

The Plugin provides tags for some common event management plugins.

If the Plugin you’re using isn’t listed, refer to the Custom Fields section.

The Events Calendar

When The Events Calendar Plugin is installed and active, the following additional tags are available:

Name	Tag	Description
Event Start Date	{tec_event_start_date}	Displays the Event’s Start Date
Event Start Time	{tec_event_start_time}	Displays the Event’s Start Time
Event End Date	{tec_event_end_date}	Displays the Event’s End Date
Event End Time	{tec_event_end_time}	Displays the Event’s End Time
Event Cost	{tec_event_cost}	Displays the Event’s Cost
Event URL	{tec_event_url}	Displays a link to the Event URL.  Note: this is not the Event Post’s URL.
Event Map URL	{tec_event_map_url}	Displays a link to the location map
Event Venue Address (Full)	{tec_event_venue_address}	Displays the Event Venue’s full Address
Event Venue Address Only	{tec_event_venue_address_only}	Displays the Event Venue’s Address Line
Event Venue City	{tec_event_venue_city}	Displays the Event Venue’s City
Event Venue State or Province	{tec_event_venue_province}	Displays the Event Venue’s State or Province
Event Venue Postal Code	{tec_event_venue_postal_code}	Displays the Event Venue’s Postal Code
Event Venue Country	{tec_event_venue_country}	Displays the Event Venue’s Country
Event Organizer Name	{tec_event_organizer_name}	Displays the Event Organizer’s Name
Event Organizer Phone	{tec_event_organizer_phone}	Displays the Event Organizer’s Phone Number
Event Organizer Email	{tec_event_organizer_email}	Displays the Event Organizer’s Email Address
Event Organizer Website URL	{tec_event_organizer_website_url}	Displays the Event Organizer’s Website URL

Events Manager

Events

When the Events Manager Plugin is installed and active, the following additional tags are available for its Events:

Name	Tag	Description
Event Start Date	{em_event_start_date}	Displays the Event’s Start Date
Event Start Time	{em_event_start_time}	Displays the Event’s Start Time
Event End Date	{em_event_end_date}	Displays the Event’s End Date
Event End Time	{em_event_end_time}	Displays the Event’s End Time
Event Location	{em_location}	Display’s the full Event’s Location
Event Location Name	{em_location_name}	Displays the Event Location’s Name
Event Location Address (Full)	{em_location_address}	Displays the Event Location’s full Address
Event Location Address Only	{em_location_address_only}	Displays the Event Location’s Address
Event Location Town	{em_location_town}	Displays the Event Location’s Town
Event Location State	{em_location_state}	Displays the Event Location’s State
Event Location Postcode	{em_location_postcode}	Displays the Event Location’s Postcode
Event Location Region	{em_location_region}	Displays the Event Location’s Region
Event Location Country	{em_location_country}	Displays the Event Location’s Country
Event Location URL	{em_location_url}	Displays the Event Location’s URL

Locations

When the Events Manager Plugin is installed and active, the following additional tags are available for its Locations:

Name	Tag	Description
Event Location	{em_location}	Displays the Location Name and Address
Event Location Name	{em_location_name}	Displays the Location Name
Event Location Address (Full)	{em_location_address}	Displays the full Location Address
Event Location Address	{em_location_address_only}	Displays the Location Address Line
Event Location Town	{em_location_town}	Displays the Location Address
Event Location State	{em_location_state}	Displays the Location State
Event Location Postcode	{em_location_postcode}	Displays the Location Postcode
Event Location Region	{em_location_region}	Displays the Location Region
Event Location Country	{em_location_country}	Displays the Location Country
Event Location URL	{em_location_url}	Displays the Location URL

Modern Events Calendar

When the Modern Events Calendar is installed and active, the following additional tags are available:

Name	Tag	Description
Event Start Date	{mec_event_start_date}	Displays the Event’s Start Date
Event Start Time	{mec_event_start_time}	Displays the Event’s Start Time
Event End Date	{mec_event_end_date}	Displays the Event’s End Date
Event End Time	{mec_event_end_time}	Displays the Event’s End Time
Event Cost	{mec_event_cost}	Displays the Event’s Cost
Event Venue Name	{mec_event_venue_name}
Event Venue Address	{mec_event_venue_address}	Displays the Event Venue’s full Address
Event Venue Website URL	{mec_event_venue_website_url}
Event Organizer Name	{mec_event_organizer_name}	Displays the Event Organizer’s Name
Event Organizer Phone	{mec_event_organizer_phone}	Displays the Event Organizer’s Phone Number
Event Organizer Email	{mec_event_organizer_email}	Displays the Event Organizer’s Email Address
Event Organizer Website URL	{mec_event_organizer_website_url}	Displays the Event Organizer’s Website URL

Featured Image Plugins

The Plugin provides tags for some common Featured Image plugins.

If the Plugin you’re using isn’t listed, refer to the Custom Fields section.

Featured Image Caption

When the Featured Image Caption Plugin is installed and active, the following additional tags are available:

Name	Tag	Description
Caption	{featured_image_caption_caption}	Displays the Caption defined in the Featured Image Caption metabox.
Source Text	{featured_image_caption_text}	Displays the Source Text defined in the Featured Image Caption metabox.
Source URL	{featured_image_caption_url}	Displays the Source URL defined in the Featured Image Caption metabox.

SEO Plugins

The Plugin provides tags for some common SEO plugins.

If the Plugin you’re using isn’t listed, refer to the Custom Fields section.

All in One SEO Pack

When the All in One SEO Pack Plugin is installed and active, the following additional tags are available:

Name	Tag	Description
Meta Title	{aioseo_meta_title}	Displays the Post’s Meta Title, as it would be output in the <title> element
Meta Description	{aioseo_meta_description}	Displays the Post’s Meta Description, as it would be output in the <meta> element

Rank Math SEO

When the Rank Math SEO Plugin is installed and active, the following additional tags are available:

Name	Tag	Description
Meta Title	{rank_math_meta_title}	Displays the Post’s Meta Title, as it would be output in the <title> element
Meta Description	{rank_math_meta_description}	Displays the Post’s Meta Description, as it would be output in the <meta> element

SEOPress

When the SEOPress Plugin is installed and active, the following additional tags are available:

Name	Tag	Description
Meta Title	{seopress_meta_title}	Displays the Post’s Meta Title, as it would be output in the <title> element
Meta Description	{seopress_meta_description}	Displays the Post’s Meta Description, as it would be output in the <meta> element

Yoast SEO

When the Yoast SEO Pack Plugin is installed and active, the following additional tags are available:

Name	Tag	Description
Meta Title	{yoast_seo_meta_title}	Displays the Post’s Yoast SEO Meta Title, as it would be output in the <title> element
Meta Description	{yoast_seo_meta_description}	Displays the Post’s Yoast SEO Meta Description, as it would be output in the <meta> element
Twitter Title	{yoast_seo_twitter_title}	Displays the Post’s Yoast SEO > Social > Twitter Title, if defined in the Post’s Yoast SEO settings.
Twitter Description	{yoast_seo_twitter_description}	Displays the Post’s Yoast SEO > Social > Twitter Description, if defined in the Post’s Yoast SEO settings
Facebook Title	{yoast_seo_open_graph_title}	Displays the Post’s Yoast SEO > Social > Facebook Title, if defined in the Post’s Yoast SEO settings
Facebook Description	{yoast_seo_open_graph_description}	Displays the Post’s Yoast SEO > Social > Facebook Description, if defined in the Post’s Yoast SEO settings

Custom Fields

To display a Post’s custom field data in a status, which isn’t included in one of the supported tags above, you can use the {custom_field_metakey} status tag, replacing metakey with your Post’s meta key.

For example, if we have a Meta Key in a Post defined as test:

You would use {custom_field_test} as the status tag, where the bold text denotes the Meta Key in the Custom Fields section of your Post above:

Serialized and JSON Data

To access the value of a serialized array / object within a custom field, you may specify the array/object key path in the tag.

For example, if our test Meta Key contains the following array structure, which is either serialized by WordPress (default behaviour), or is stored as a JSON string:

[

    'name' => 'Joe Bloggs',

    'age' => '30'

    'contact_details' => [

        'phone' => '012-345-6789',

        'email' => 'joe.bloggs@somewhere.com'

    ]

]

You would use the following status tags to fetch the specified data:

Meta Key	Array Key	Custom Field	Output Value on Status
test	age	{custom_field_test[age]}	30
test	contact_details/phone	{custom_field_test[contact_details][phone]}	012-345-6789
test	contact_details/email	{custom_field_test[contact_details][email]}	joe.bloggs@somewhere.com

Posts created via the REST API

If you use a third party system, publishing software or a bespoke solution that can publish and update Posts to WordPress via the WordPress REST API, you can include Custom Fields in the meta parameter of your REST API requests.

It is not enough to simply send your Custom Fields / meta data; you must register the meta fields that you intend to use on your Posts, so that WordPress – and its various API’s – are aware of them.  In turn, this makes your Custom Fields available to you when creating, updating and reading Posts from the WP REST API: https://codex.wordpress.org/Function_Reference/register_meta

For example, if you have a Custom Field called test that you will be using on your Posts, you would add the following code to your Theme’s functions file or your own Plugin:

register_meta( 'post', 'test', array(
    'show_in_rest'  => true,
    'description'   => __( 'Test' ),
    'single'        => true,
) );

Whilst WordPress does not require you to do so, it is good development practice to always register meta fields.

Shortcodes

Shortcodes can be used within the status text.

Where possible, the Plugin will attempt to remove HTML produced by shortcodes used within the status text. This can, however, result in incorrect text layout or other unforeseen issues.  In these instances, it is the responsibility of the shortcode provider to ensure that their shortcode provides a text-only output option.

Facebook Page Mentions

To include a linked Facebook Page in status text, enter the Page Name and Page ID in the format @Page Name[PageID]:

In the above example, the status on Buffer will display the following:

In the above example, the status on Facebook will display the following:

When typing in the status message text field for a Facebook Page, an autocomplete dropdown list of matching Facebook usernames will be displayed when you begin typing with the @ symbol.

Continue to type until you see the username you want to insert, and either:

• Click the username,
• Use the arrow keys on the keyboard to navigate up and down the autocomplete list, highlighting the required username and pressing the Enter key

For example, to add the Facebook Page WP Beginner:

• Start typing @wpb,
• Click the resulting tag in the list:
  

  

To hide or cancel autocompletion, either press the escape key, or click outside of the list of suggested usernames.

Twitter Profile Mentions

To include a linked Twitter username in status text, enter the username in the format @username:

In the above example, the status on Buffer will display the following:

In the above example, the status on Twitter will display the following:

Spintax

Spintax can be used within the status text, to help randomize the text content that’s output.

It’s best to think of spintax as a way of generating unique sentences, by specifying one or more words within a sentence, where each word has two or more choices.

Spintax Example

For example, a sentence might be:

Writing content is a lot of fun.

Using spintax, we can use:

{Writing|Creating} {content|articles} is a {lot of fun|rewarding experience}

WordPress to Buffer Pro will then, at random, generate a variation for the status text.  In this case there are 8 possible variations:

Writing content is a lot of fun
Creating content is a lot of fun
Writing articles is a lot of fun
Creating articles is a lot of fun
Writing content is a rewarding experience
Creating content is a rewarding experience
Writing articles is a rewarding experience
Creating articles is a rewarding experience

Nested Spintax Example

Spintax can also be nested.  For example:

{Hello|Hi}, {{Joe|Steve}|Tim|Tom}

WordPress to Buffer Pro will then, at random, generate a variation for the status text.  In this case there are 8 possible variations:

Hello, Joe
Hello, Steve
Hello, Tim
Hello, Tom
Hi, Joe
Hi, Steve
Hi, Tim
Hi, Tom

Using Tags

Tags can also be used within spintax.  For example:

{Written|Produced} by {{author_user_nicename}|{author_user_displayname}}

WordPress to Buffer Pro will then, at random, generate a variation for the status text.  In this case there are 8 possible variations (assuming the Author’s nicename = Steve and the Author’s Display Name = Steve Jobs):

Written by Steve
Written by Steve Jobs
Produced by Steve
Produced by Steve Jobs
Writing content is a rewarding experience