Status Text: Tags

Overview

Tags are dynamic items that will be replaced by a specific value from the Post, Author, Meta Data etc.

Insert Tags Dropdown

The Insert Tags dropdown option is displayed above the status message text field:

Autocomplete Suggestions

When typing in the status message text field, an autocomplete dropdown list of matching Tags will be displayed when you begin typing with a left curly brace.

Continue to type until you see the tag you want to insert, and either:

• Click the tag,
• Use the arrow keys on the keyboard to navigate up and down the autocomplete list, highlighting the required tag and pressing the Enter key

For example, to add the Post Title tag:

• Start typing {ti,
• Click the resulting tag in the list:
  

To hide or cancel autocompletion, either press the escape key, or click outside of the list of suggested tags.

Available Tags

The following tags are supported in a status message:

Applying Transformations

The output of most tags can be transformed by using one or more Tag Transformations.  Using the following data as an example, the table below defines the output each transformation will produce:

• {title} = Birmingham, West Midlands
• {date} = 2021-01-01

Applying Multiple Transformations

Multiple transformations can also be applied in the order they are written, from left to right.

Using the same example data as above:

Character Limits

When adding Template Tags to status(es), a maximum character limit can be set by using the characters transformation:

For Plugin versions prior to 4.5.9, the following Template Tags can be used:

Character Limits can be used on any Template Tags except:

• Post Date
• Post URL
• Post ID
• Author Email
• Author URL
• Taxonomies

Word Limits

When adding Template Tags to status(es), a maximum word limit can be set by using the words transformation:

For Plugin versions prior to 4.5.9, the following Template Tags can be used:

Word Limits can be used on any Template Tags except:

• Post Date
• Post URL
• Post ID
• Author Email
• Author URL
• Taxonomies

Sentence Limits

When adding Template Tags to status(es), a maximum word limit can be set by using the sentences transformation:

For Plugin versions prior to 4.5.9, the following Template Tags can be used:

Sentence Limits can be used on any Template Tags except:

• Post Date
• Post URL
• Post ID
• Author Email
• Author URL
• Taxonomies

URL: Google Analytics UTM Parameters

There are two ways to include Google Analytics UTM Parameters with a status text’s URL:

• Add the parameters immediately after the {url} tag. For example:
  {url}?utm_source=source&utm_medium=medium&utm_campaign=campaign
• If you’ve a Buffer Business Plan, you can define the parameters within Buffer itself (that is, buffer.com):
  https://buffer.com/library/utm-guide/#quick-recap-on-utm-parameters-in-social-media

All in One SEO Pack

When the All in One SEO Pack Plugin is installed and active, the following additional tags are available:

The Events Calendar

When defining status(es) for Events in The Events Calendar, the following additional tags are available:

Events Manager

When defining status(es) for Events in Events Manager, the following additional tags are available:

Rank Math SEO

When the Rank Math SEO Plugin is installed and active, the following additional tags are available:

SEOPress

When the SEOPress Plugin is installed and active, the following additional tags are available:

Taxonomies

When using any taxonomy based template tag, such as {taxonomy_category}, you can optionally specify the maximum number of Terms that should be output on the status message.  This is useful if, for example, your Post has several Terms, and outputting all of them would result in a status message that is too long for a given social network.

To specify the maximum number of Terms, use the following format:

{taxonomy_category:n}

n is an integer number of the maximum number of Terms to output.  For example, if we wanted to output up to 2 Categories, we would use {taxonomy_category:2}

WooCommerce

When defining status(es) for Products in WooCommerce, the following additional tags are available:

Yoast SEO

When the Yoast SEO Pack Plugin is installed and active, the following additional tags are available:

Shortcodes

Shortcodes can be used within the status text.

Facebook Page Mentions

To include a linked Facebook Page in status text, enter the Page Name and Page ID in the format @Page Name[PageID]:

In the above example, the status on Buffer will display the following:

In the above example, the status on Facebook will display the following:

Twitter Profile Mentions

To include a linked Twitter username in status text, enter the username in the format @username:

In the above example, the status on Buffer will display the following:

In the above example, the status on Twitter will display the following:

When typing in the status message text field for a Twitter Profile, an autocomplete dropdown list of matching Twitter usernames will be displayed when you begin typing with the @ symbol.

Continue to type until you see the username you want to insert, and either:

• Click the username,
• Use the arrow keys on the keyboard to navigate up and down the autocomplete list, highlighting the required username and pressing the Enter key

For example, to add the username @n7TestAcct:

• Start typing @n7Test,
• Click the resulting tag in the list:
  

To hide or cancel autocompletion, either press the escape key, or click outside of the list of suggested usernames.

Spintax

Spintax can be used within the status text, to help randomize the text content that’s output.

It’s best to think of spintax as a way of generating unique sentences, by specifying one or more words within a sentence, where each word has two or more choices.

Spintax Example

For example, a sentence might be:

Writing content is a lot of fun.

Using spintax, we can use:

{Writing|Creating} {content|articles} is a {lot of fun|rewarding experience}

WordPress to Buffer Pro will then, at random, generate a variation for the status text.  In this case there are 8 possible variations:

Writing content is a lot of fun
Creating content is a lot of fun
Writing articles is a lot of fun
Creating articles is a lot of fun
Writing content is a rewarding experience
Creating content is a rewarding experience
Writing articles is a rewarding experience
Creating articles is a rewarding experience

Nested Spintax Example

Spintax can also be nested.  For example:

{Hello|Hi}, {{Joe|Steve}|Tim|Tom}

WordPress to Buffer Pro will then, at random, generate a variation for the status text.  In this case there are 8 possible variations:

Hello, Joe
Hello, Steve
Hello, Tim
Hello, Tom
Hi, Joe
Hi, Steve
Hi, Tim
Hi, Tom

Using Tags

Tags can also be used within spintax.  For example:

{Written|Produced} by {{author_user_nicename}|{author_user_displayname}}

WordPress to Buffer Pro will then, at random, generate a variation for the status text.  In this case there are 8 possible variations (assuming the Author’s nicename = Steve and the Author’s Display Name = Steve Jobs):

Written by Steve
Written by Steve Jobs
Produced by Steve
Produced by Steve Jobs
Writing content is a rewarding experience