Status: Link Preview and Image Settings

Link Previews are how each social network displays the status, based on the Post, Page or Custom Post Type that is being shared.  For example:
WordPress to Buffer Pro: Status: Link Preview: OpenGraph: Facebook

When defining a status message, there are six possible Link Preview settings available:
WordPress to Hootsuite Pro: Featured Image: Options

  • No Image
  • Use Feat. Image, not Linked to Post
  • Use Text to Image, not Linked to Post

Not all social networks support all options, as detailed below.

No Image Use Feat. Image, not Linked to Post Use Text to Image, not Linked to Post
Facebook Yes Yes Yes
Twitter Yes Yes Yes
LinkedIn Yes Yes Yes
Pinterest No Yes Yes
Instagram No Yes Yes
Hootsuite have disabled the ability for third party applications (such as this Plugin) to request that status messages read OpenGraph data for a given URL. Therefore, link preview style statuses are not available. Consider using WordPress to Buffer Pro instead.
WordPress to Hootsuite Pro ensures you cannot accidentally choose a Featured Image option that does not apply for a particular social network.
Using WooCommerce?  WordPress to Hootsuite Pro uses the Product Image, which is the same as the Featured Image

WordPress to Hootsuite Pro also provides an option to attach multiple images to a status.  The number of images that will be included in a social media status depends on both:

  • The image setting defined on the status,
  • The social network the status is for
Use Feat. Image, not Linked to Post Use Text to Image, not Linked to Post
Facebook Yes (4 images maximum) No Additional Images
Twitter Yes (4 images maximum) No Additional Images
LinkedIn Yes (1 image maximum) No Additional Images
Pinterest Yes (1 image maximum) No Additional Images

No Image

Use Cases:

  • You do not want any image to be included in the status update (whether a Featured Image or Image defined by your SEO or Open Graph Plugin)
Pinterest and Instagram require an image with a status, therefore the No Image option is ignored for these networks.

Here’s how statuses will look when using this setting, along with the status text = {title} {url}

Facebook

WordPress to Hootsuite Pro: Featured Image: No Image: Facebook

Twitter

WordPress to Hootsuite Pro: Featured Image: No Image: Twitter

LinkedIn

WordPress to Hootsuite Pro: Featured Image: No Image: LinkedIn

Use Feat. Image, not Linked to Post

Facebook: You’ll need to verify your site’s domain name and Page.  See https://developers.facebook.com/docs/sharing/domain-verification

Requires {url} tag in status text: No

Use Cases:

  • You want to explicitly define the precise image to be used with the status update on your social media profiles
  • You want to specify more than one image for a status update for Facebook, Twitter and/or Instagram (Pinterest and LinkedIn do not support multiple images)
  • You do not want the Image to link to the Post (therefore, clicking the image would simply display its full size version within that social network)

With this setting chosen, WordPress to Hootsuite Pro will use the following options, in order:

  1. WP to Hootsuite Pro: Featured Image and Additional Images.
    1. If defined, the first image will be used as the image on the status update.  This overrides the Post’s Featured Image, even if it is also supplied.
    2. If additional images are defined, they will also be included on the status update.  Please note the limits outlined at the start of this Documentation regarding the maximum number of images in total that can be assigned to a status, depending on the social network.
      WordPress to Hootsuite Pro: Featured and Additional Images: New UI
    3. To remove an image, click the cross icon next to the image
    4. To change the order of images, drag and drop them within the above grid
    5. To add or change images, click the Select Images button, and then click the applicable image(s) in the Media Library modal selector to select or deselect them:
      WordPress to Hootsuite Pro: Featured and Additional Images: Media Library Modal
  2. Featured Image.  If your Post, Page or Custom Post Type supports Featured Images, this image will be used as the image on the status update.
    WordPress to Hootsuite Pro: Featured Image

You do not need to specify the {url} tag in your status text, unless you want to include a link within your status text.  Doing this will not link the Featured Image to the Post’s URL.

Here’s how statuses will look when using this setting, along with the status text = {title} 

Facebook

WordPress to Hootsuite Pro: Featured Image, No Link: Facebook

Twitter

WordPress to Hootsuite Pro: Featured Image, No Link: Twitter

LinkedIn

WordPress to Hootsuite Pro: Featured Image, No Link: LinkedIn

Pinterest

WordPress to Hootsuite Pro: Featured Image, No Link: Pinterest

Instagram

WordPress to Hootsuite Pro: Featured Image, No Link: Instagram

Use Text to Image, not Linked to Post

Facebook: You’ll need to verify your site’s domain name and Page.  See https://developers.facebook.com/docs/sharing/domain-verification

Requires {url} tag in status text: No

Use Cases:

  • You do not have a Featured Image specified on the Post
  • You want to supply an image to be used with the status update on your social media profiles, based on the text you supply.

With this setting chosen, WordPress to Hootsuite Pro will use the Text to Image Status Text defined in the status, generating an image from it, and using that image with the status update.

Styling of the generated image (text font, size, color, background) is defined in the global Text to Image Settings.

You do not need to specify the {url} tag in your status text, unless you want to include a link within your status text.  Doing this will not link the Featured Image to the Post’s URL.

Here’s how statuses will look when using this setting, along with:

  • Status Text = {title} 
  • Text to Image = Text to Image Example: {title}

Facebook

WordPress to Hootsuite Pro: Status Image: Text to Image, Not Linked to Post: Facebook

Twitter

WordPress to Hootsuite Pro: Status Image: Text to Image, Not Linked to Post: Twitter

LinkedIn

WordPress to Hootsuite Pro: Status Image: Text to Image, Not Linked to Post: LinkedIn

Pinterest

WordPress to Hootsuite Pro: Status Image: Text to Image, Not Linked to Post: Pinterest

Instagram

WordPress to Hootsuite Pro: Status Image: Text to Image, Not Linked to Post: Instagram

webp Image Support

Automatic conversion of webp to JPEG is supported in WordPress to Hootsuite Pro 2.2.0, releasing Thursday September 2nd 2021 23:59 UTC.

Hootsuite currently does not support webp images with a status when a status’ image setting is set to:

  • Use Featured Image, not Linked to Post

WordPress to Hootsuite Pro will therefore attempt to automatically perform the following when a status is being added to Hootsuite:

  • Copy webp image(s) defined as your Featured / Additional Images
  • Convert the copied image(s) to JPEG
  • Store the converted JPEG image(s) in the Media Library.

As a result, you may see ‘duplicate’ image(s) in your Media Library.  These are temporary, and WordPress to Hootsuite Pro will automatically delete these, usually within 24 hours.