Status: Link Preview and Image Settings

Link Previews are how each social network displays the status, based on the Post, Page or Custom Post Type that is being shared.  For example:
WordPress to Buffer Pro: Status: Link Preview: OpenGraph: Facebook

When defining a status message, there are six possible Link Preview settings available:
WordPress to Buffer Pro: Featured Image: Options

  • No Image (i.e. No Link Preview)
  • Use OpenGraph Settings
  • Use Feat. Image, Linked to Post
  • Use Feat. Image, not Linked to Post
  • Use Text to Image, Linked to Post
  • Use Text to Image, not Linked to Post

Not all social networks support all options, as detailed below.

No Link Preview Use OpenGraph Settings Use Feat. Image, Linked to Post Use Feat. Image, not Linked to Post Use Text to Image, Linked to Post Use Text to Image, not Linked to Post
Facebook Yes Yes Yes Yes Yes Yes
Twitter No Yes No Yes No Yes
LinkedIn Yes Yes Yes Yes Yes Yes
Pinterest No No No Yes No Yes
Instagram No No No Yes No Yes
WordPress to Buffer Pro ensures you cannot accidentally choose a Link Preview option that does not apply for a particular social network.

WordPress to Buffer Pro also provides an option to attach multiple images to a status.  The number of images that will be included in a social media status depends on both:

  • The image setting defined on the status,
  • The social network the status is for
Use OpenGraph Settings Use Feat. Image, Linked to Post Use Feat. Image, not Linked to Post Use Text to Image, Linked to Post Use Text to Image, not Linked to Post
Facebook No Additional Images No Additional Images Yes (4 images maximum) No Additional Images No Additional Images
Twitter No Additional Images No Additional Images Yes (4 images maximum) No Additional Images No Additional Images
LinkedIn No Additional Images No Additional Images Yes (1 image maximum) No Additional Images No Additional Images
Pinterest No Additional Images No Additional Images Yes (1 image maximum) No Additional Images No Additional Images
Instagram No Additional Images No Additional Images Yes (4 images maximum, reminder only – no direct posting) No Additional Images No Additional Images
Refer to Buffer’s Documentation, specifically the Image upload limits.  Image uploads are used when the Plugin’s status setting is “Use Featured Image, not Linked to Post”.

No Image

Use Case:

  • You do not want any Link Preview and Image to be included in the status update
Pinterest and Instagram require an image with a status, therefore the No Image option is ignored for these networks.

You do not need to specify the {url} tag in your status text, unless you want to include a link within the status text itself.  Inclusion of a {url} will not produce a Link Preview.

Here’s how statuses will look when using this setting, along with the status text = {title}

Facebook

WordPress to Buffer Pro: Status: Link Preview: Disabled: Facebook

Twitter

WordPress to Buffer Pro: Status: Link Preview: Disabled: Twitter

LinkedIn

WordPress to Buffer Pro: Status: Link Preview: Disabled: LinkedIn

Here’s how statuses will look when using this setting, along with the status text = {title} {url}

Facebook

WordPress to Buffer Pro: Status: Link Preview: Disabled: Facebook

LinkedIn

WordPress to Buffer Pro: Status: Link Preview: Disabled: LinkedIn

Use OpenGraph Settings

Requires {url} tag in status text: Yes

Use Cases:

  • You have an SEO or Open Graph Plugin
  • You want the Link Preview’s Image, Title and Description to be defined by your SEO or Open Graph Plugin
  • You want the Link Preview’s Image, Title and Description to look the same as if a visitor directly shared the Post’s URL to social media

Buffer will attempt to read the Open Graph / social metadata for the Page, Post or Custom Post Type that’s being shared, to find an image to include when publishing to social networks.

This Open Graph / social metadata is not controlled or produced by WordPress to Buffer Pro.  Therefore, to ensure that your site contains the necessary Open Graph / social metadata output, you’ll need to use either a free SEO Plugin or Open Graph plugin:

It’s good practice to have one of the above plugins installed and activated on your WordPress installation, as it will also ensure URLs that are directly shared on social networks by visitors include an image.

If your SEO or Open Graph plugin is not selecting the correct image, when a Post is sent to Buffer, consider using the Use Feat. Image, Linked to Post option below for greater control.

Depending on your SEO Plugin or Open Graph plugin, here’s how statuses will look when using this setting, along with the status text = {title} {url}

Facebook

WordPress to Buffer Pro: Status: Link Preview: OpenGraph: Facebook

Twitter

WordPress to Buffer Pro: Status: Link Preview: OpenGraph: Twitter

LinkedIn

WordPress to Buffer Pro: Status: Link Preview: OpenGraph: LinkedIn

Use Feat. Image, Linked to Post

Requires {url} tag in status text: No

Use Cases:

  • You do not have an SEO or Open Graph Plugin
  • You want the Link Preview’s Title and Description to be defined by WordPress to Buffer Pro
    • The Title will be the Post’s Title
    • The Description will be the Post’s Excerpt
  • You want to explicitly define the precise image to be used with the status update on your social media profiles

With this setting chosen, WordPress to Buffer Pro will use the following, in order:

  1. WP to Buffer Pro: Featured Image and Additional Images.  If used, this image will be used as the image on the status update.  This overrides the Post’s Featured Image, even if it is also supplied.
    WordPress to Buffer Pro: Featured Images: Use Featured Image, Linked to Post
  2. Featured Image.  If your Post, Page or Custom Post Type supports Featured Images, this image will be used as the image on the status update.
    WordPress to Buffer Pro: Featured Image
    Depending on your WordPress site, not all Posts, Pages or Custom Post Types register a Featured Image option.  In this case, use the WP to Buffer Pro: Featured Image option above and ensure that your status settings do not use Use OpenGraph Settings.

You do not need to specify the {url} tag in your status text, unless you want to.  The social media update will be linked to your Post automatically.

Here’s how statuses will look when using this setting, along with the status text = {title}

Facebook

WordPress to Buffer Pro: Status: Link Preview: Use Feat. Image, Linked to Post: Facebook

LinkedIn

WordPress to Buffer Pro: Status: Link Preview: Use Feat. Image, Linked to Post: LinkedIn

Use Feat. Image, not Linked to Post

Requires {url} tag in status text: No

Use Cases:

  • You do not have an SEO or Open Graph Plugin
  • You want to explicitly define the precise image to be used with the status update on your social media profiles
  • You want to specify more than one image for a status update for Facebook, Twitter and/or Instagram (Pinterest and LinkedIn do not support multiple images)
  • You do not want a Link Preview to be displayed, therefore clicking the image will display the full size image instead of linking to the Post

With this setting chosen, WordPress to Buffer Pro again use the following options, in order:

  1. WP to Buffer Pro: Featured Image and Additional Images.
    1. If defined, the first image will be used as the image on the status update.  This overrides the Post’s Featured Image, even if it is also supplied.
    2. If additional images are defined, they will also be included on the status update.  Please note the limits outlined at the start of this Documentation regarding the maximum number of images in total that can be assigned to a status, depending on the social network.
      WordPress to Buffer Pro: Featured Images: Use Featured Image, Not Linked to Post
  2. Featured Image.  If your Post, Page or Custom Post Type supports Featured Images, this image will be used as the image on the status update.
    WordPress to Buffer Pro: Featured Image
    Depending on your WordPress site, not all Posts, Pages or Custom Post Types register a Featured Image option.  In this case, use the WP to Buffer Pro: Featured Image option above and ensure that your status settings do not use Use OpenGraph Settings.

You do not need to specify the {url} tag in your status text, unless you want to include a link within the status text itself.  Doing this will not link the Featured Image to the Post’s URL.

Here’s how statuses will look when using this setting, along with the status text = {title} 

Facebook

WordPress to Buffer Pro: Status: Link Preview: Use Feat. Image, Not Linked to Post: Facebook

Twitter

WordPress to Buffer Pro: Status: Link Preview: Use Feat. Image, Not Linked to Post: Twitter

LinkedIn

WordPress to Buffer Pro: Status: Link Preview: Use Feat. Image, Not Linked to Post: LinkedIn

Pinterest

WordPress to Buffer Pro: Status: Link Preview: Use Feat. Image, Not Linked to Post: Pinterest

Instagram

WordPress to Buffer Pro: Status: Link Preview: Use Feat. Image, Not Linked to Post: Instagram

Here’s how statuses will look when using this setting, along with multiple images and the status text = {title} 

Facebook

WordPress to Buffer Pro: Featured Image, not Linked to Post: Multiple Images on Facebook

Twitter

WordPress to Buffer Pro: Featured Image, not Linked to Post: Multiple Images on Twitter

Instagram

WordPress to Buffer Pro: Featured Image, not Linked to Post: Instagram Multiple Images WordPress to Buffer Pro: Featured Image, not Linked to Post: Instagram Multiple Images

Due to limitations with Instagram, Buffer can only send a reminder when scheduling a status with multiple images.  It will not be posted directly to your Instagram Business profile.

Use Text to Image, Linked to Post

Requires {url} tag in status text: No

Use Cases:

  • You do not have an SEO or Open Graph Plugin
  • You do not have a Featured Image specified on the Post
  • You want to supply an image to be used with the status update on your social media profiles, based on the text you supply.

With this setting chosen, WordPress to Buffer Pro will use the Text to Image Status Text defined in the status, generating an image from it, and using that image with the status update.

Styling of the generated image (text font, size, color, background) is defined in the global Text to Image Settings.

You do not need to specify the {url} tag in your status text, unless you want to.  The social media update will be linked to your Post automatically.

Here’s how statuses will look when using this setting, along with:

  • Status Text = {title} 
  • Text to Image = Text to Image Example: {title}

Facebook

WordPress to Buffer Pro: Status Image: Text to Image, Linked to Post: Facebook

LinkedIn

WordPress to Buffer Pro: Status Image: Text to Image, Linked to Post: LinkedIn

Use Text to Image, not Linked to Post

Requires {url} tag in status text: No

Use Cases:

  • You do not have an SEO or Open Graph Plugin
  • You do not have a Featured Image specified on the Post
  • You want to supply an image to be used with the status update on your social media profiles, based on the text you supply.
  • You do not want the generated Text to Image to link to the Post (therefore, clicking the image would simply display its full size version within that social network)

With this setting chosen, WordPress to Buffer Pro will use the Text to Image Status Text defined in the status, generating an image from it, and using that image with the status update.

Styling of the generated image (text font, size, color, background) is defined in the global Text to Image Settings.

You do not need to specify the {url} tag in your status text, unless you want to include a link within your status text.  Doing this will not link the Featured Image to the Post’s URL.

Here’s how statuses will look when using this setting, along with:

  • Status Text = {title} 
  • Text to Image = Text to Image Example: {title}

Facebook

WordPress to Buffer Pro: Status Image: Text to Image, Not Linked to Post: Facebook

Twitter

WordPress to Buffer Pro: Status Image: Text to Image, Not Linked to Post: Twitter

LinkedIn

WordPress to Buffer Pro: Status Image: Text to Image, Not Linked to Post: LinkedIn

Pinterest

WordPress to Buffer Pro: Status Image: Text to Image, Not Linked to Post: Pinterest

Instagram

WordPress to Buffer Pro: Status Image: Text to Image, Not Linked to Post: Instagram

WebP Image Support

Automatic conversion of WebP to JPEG is supported in WordPress to Buffer Pro 4.6.8, releasing Thursday September 2nd 2021 23:59 UTC.

Buffer currently does not support WebP images.  If your Post’s Featured Image is a WebP image, ensure that the Link Preview setting on each status is set to either:

  • Use Featured Image, Linked to Post
  • Use Featured Image, not Linked to Post

WordPress to Buffer Pro will then attempt to automatically perform the following when a status is being added to Buffer:

  • Copy webp image(s) defined as your Featured / Additional Images
  • Convert the copied image(s) to JPEG
  • Store the converted JPEG image(s) in the Media Library.

As a result, you may see ‘duplicate’ image(s) in your Media Library.  These are temporary, and WordPress to Buffer Pro will automatically delete these, usually within 24 hours.

If images are not deleted, be sure to check that your WordPress Cron is running smoothly, making use of WP Crontrol to confirm that the wp_to_buffer_pro_media_cleanup_cron event exists and runs successfully.

Auto Cropping

Automatic cropping of images is supported in WordPress to Buffer Pro 4.6.6 and higher.

To ensure an image directly schedules to Instagram, WordPress to Buffer Pro may crop the image to meet the required dimensions, storing the converted JPEG image(s) in the Media Library.

As a result, you may see ‘duplicate’ image(s) in your Media Library.  These are temporary, and WordPress to Buffer Pro will automatically delete these, usually within 24 hours.

If images are not deleted, be sure to check that your WordPress Cron is running smoothly, making use of WP Crontrol to confirm that the wp_to_buffer_pro_media_cleanup_cron event exists and runs successfully.